SY LOCAL VISITOR ECONOMY PARTNERSHIP (LVEP)
What is the Local Visitor Economy Partnership (LVEP)?
The South Yorkshire Local Visitor Economy Partnership (SYLVEP) is a collaboration between Barnsley Metropolitan Borough Council, City of Doncaster Council, Rotherham Metropolitan Borough Council, Sheffield City Council and the South Yorkshire Combined Mayoral Authority (SYMCA). Its purpose is to work collectively on shared priorities and targets to foster the growth of the local visitor economy.
The SYLVEP was accredited by Visit England in 2023 as one of 34 LVEP’s across the country. These LVEPs provide strong local leadership and governance at destination level. Find out more about the national LVEP framework here.
A Destination Management Plan has been developed for the region and the following have been identified as key action areas:
Action Area 1: Develop our product and places
Action Area 2: Increase awareness of our destinations
Action Area 3: Develop specific reasons to visit
Action Area 4: Enhance our transport provision and connectivity
Action Area 5: Manage our visitor economy effectively
Tourism Brings Record £3.7bn to South Yorkshire in 2024
An estimated 36.3 million tourism visits were made to South Yorkshire in 2024 bringing a £3.7 billion boost to the region’s visitor economy. This included 32.3 million tourism visits made by day visitors, showing a 5% increase on the previous year, and a 10.5% increase since 2022. Visitors staying in the region were estimated to have spent 9.4m nights in local accommodation.
The data commissioned via the South Yorkshire Local Visitor Economy Partnership and processed by Global Tourism Solution’s STEAM Report, also revealed that visitor activity and spend supports more than 32,101 full time equivalent jobs locally, making it a key sector within the region.
You can download the full reports for South Yorkshire and each of the local authorities below.
STEAM Report: South Yorkshire (PDF 741KB)
STEAM Report: Barnsley (PDF 718KB)
STEAM Report: Doncaster (PDF 742KB)
Downloads and LinkedIn
