PRODUCT AUDIT

The South Yorkshire Tourism Product Audit is a comprehensive review of all the experiences, attractions, services and facilities which make up the destination’s visitor offer. 

The audit was commissioned to:

• Better understand the visitor economy product and experiences across South Yorkshire
• Identifystrengths and gaps in the tourism offer
• Highlight opportunities for development or investment
• Support destination marketing and positioning
• Ensure the overall offer is coherent and competitive

• A wide range of data sets across the destinations of Barnsley Rotherham,Doncasterand Sheffield. There is 14 in total as well as insights into the regions accessible and sustainable tourism offer.
• Graphics and illustrations toshowwhere thetourismproduct is geographically across the South Yorkshire region
• Themed itinerary suggestions
• The final report for the project

• Look at the data – understand the full visitor economy offer across the region
• Get together with likeminded businesses to work on campaigns to drive business, extend stay and spend in the region
• Develop your own packages and partnerships
• Cross-promotion between businesses
• Share with your Front of House teams –it’san excellent resource for product knowledge and finding outwhat’snew in terms of the visitor economy

If you have an idea or want to work with like-minded visitor economy businesses we would love to hear from you. 

Contact SYLVEP Senior Project Officer – Charlotte Charnock on southyorkshirelvep@sheffield.gov.uk.